The results of strategic communication and the consequences of reactive communication.

It is understood that communication is the most basic and commonly used tool for human interaction. I realize that there are a lot of management groups that take the concept of communication for granted and create a reactive communication environment. It is understood that in the current market, all workers communicate with one another. The technique that is absent in several establishments is the importance of what needs to be communicated and how is communicated and to ensure that whoever we are communicating to, understands the objective.

What I came to understand is that useful and feasible information and wise decision are the most important aspects of communication. In the engineering design world, when a customer is looking for a custom product then it has to be feasible. It is obvious that a company will not be able to deliver a product that cannot be made with the current technology. So understanding current limitations is vital for development and success. Customer requirement(s) is a form of useful information. We, as a design company, must deliver a product that will meet or exceed the customer’s expectations. In order for a company to do so, customer’s requirement must be documented and relayed to the design and manufacturing group so that the product can be built to customer’s specifications. Finally, making wise decisions during the implementation, manufacturing and delivery of the product must be present. For example delivering a known non-conforming product to the customer, just to meet deliver date, can and will damage customer’s relations and eventually this reputation will drive the business to failure.